常熟市天益金属制品制造有限公司
地址：常熟市尚湖镇王庄工业园区
联系人：杨总（15895620199）
余总（13962360718）
电话：0512-52434236
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| Ten standard shelf management success |
| 浏览：1089次 |
During shelf display, pay attention to the different types of products focused on display, as far as possible categories. If the product is placed horizontally, then the same brand, different specifications of the product should be placed on both sides; If it is placed vertically, then the same brand, different specifications of the product should be put down. The purpose of this exhibition is to build a solid brand cover, strengthen the brand’s visual impact.
Product vivid display during the time, the sales staff should always be noted that competing brands on the shelf will have its corresponding display location, the right choice is: no need to evacuate the shelf competing brands, but should strive to be more than competitive brands advantageous position, the display area should be at least comparable to the product’s market share.
Successful shelf management should meet the following criteria:
（1） The target product distribution to retail outlets within the target;
（2） the distribution of new products to target retail stores;
（3） in-store product displays can often be effectively improved;
（4） the product must be kept clean, neatly placed;
（5） rotate the product on the shelves, placed in front of the old product shelves, new products put on the shelf after Hangzhou （FIFO）；
（6） placed in front of the product should move forward;
（7） a reasonable increase in the use of the display surface and help sell our products;
（8） to prevent counterfeiting, imitation products placed in the next;
（9） retail price management in place;
（10） implementation of the gold standard display. |
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